Relevant Experience
-
Supported creative execution for 15+ seasonal and co-branded campaigns with partners including Disney, Qantas & Nestlé.
-
Briefed and coordinated design, media, and CRM teams to ensure cohesive campaign rollout.
-
Created content for email, website, POS and partnership platforms aligned with launch plans and brand tone.
-
Supported performance tracking and reporting, reviewing campaign KPIs and applying insights to optimise creative.
-
Managed multiple projects under tight deadlines while maintaining brand polish.
HelloFresh ANZ, Sydney
Aug 2022 - Feb 2023
Assistant Brand Manager
(Partnerships)
The United Nations
-
Supported creative execution for 15+ seasonal and co-branded campaigns with partners including Disney, Qantas & Nestlé.
-
Briefed and coordinated design, media, and CRM teams to ensure cohesive campaign rollout.
-
Created content for email, website, POS and partnership platforms aligned with launch plans and brand tone.
-
Supported performance tracking and reporting, reviewing campaign KPIs and applying insights to optimise creative.
-
Managed multiple projects under tight deadlines while maintaining brand polish.
Feb 2023 - Jul 2024
Marketing & Communications
Officer
Transport NSW
Aug 2024 - Present
-
Leveraged innovation, AI and data analytics to implement a social media strategy that resulted in a 150% increase in engagement and a 50% reduction in campaign costs.
-
Automated processes in Monday.com and Meta, cutting task completion times by roughly 25%.
-
Manage the implementation of marketing campaigns across all major channels, including paid social media, print, radio, and OOH (billboards, variable messaging signs, and banners).
-
Implemented A/B test campaigns using data and insights to inform campaign adjustments and drive continuous improvement in campaign performance.
-
Monitored key performance indicators to measure success, providing stakeholders with actionable feedback to drive improvements
Senior Marketing Officer
Transport NSW
Senior Marketing Officer
My Top Notes
Creative-Led, Execution-Focused
At HelloFresh, I led over 15 brand campaigns with partners like Disney and Nestlé, briefing designers, aligning content across channels, and delivering high-performing creative at pace.
Multi-Channel Campaign Strength
At the United Nations, I managed content across digital, social, and event platforms, driving a 48% lift in engagement and 35% brand reach expansion through data informed campaigns.
Data-Driven & Results-Oriented
In my current role, I have leveraged innovation, AI and data analytics to implement a data-driven brand strategy, resulting in a 150% increase in brand engagement and a 50% reduction in campaign costs.
My Top Notes
Strategic Brand
Partnership Execution
At HelloFresh, I secured and managed over 15 strategic partnerships with large brands like Qantas, Nestlé, and Disney.
Proven Brand Growth & Engagement
At the United Nations I drove a 48% increase in brand engagement and a 35% expansion in brand reach through impactful campaigns and creative content.
Data-Driven & Results-Oriented
In my current role, I have leveraged innovation, AI and data analytics to implement a data-driven brand strategy, resulting in a 150% increase in brand engagement and a 50% reduction in campaign costs.